Microsoft’s Latest Bright Ideas
Never ones to be outdone by the competition, Microsoft have decided to dive into the Cloud technology full force, bringing forth the Windows Azure Media Services. While this may sound like something new and awesome from Microsoft, in reality, it is not. Windows Azure Media Services, although possessing a wordy name, are nothing more than another Cloud storage system with a fancy tagline.
Offering unlimited storage within a cloud network, while not new to anyone with have a brain on the Internet, is new to Microsoft. Naturally, the service will be connected to every single device or software within the Microsoft family, encouraging consumers to buy in to those systems as well and doubling Microsoft’s profitability.
One hot point is the recent announcement that Microsoft, Akamai, and deltatre shall all be working together to provide live streaming of the Olympic Games across a wide range of countries and platforms. What is unique about this venture is that this will be the first time a sports event so large is broadcasted from the Cloud.
Millions of people around the world will have the opportunity to watch the Olympic events on their mobile media devices while out jogging, working at the office, or even lazing on the couch. Microsoft wants to be a big part of the newest technology crazed generational trend, providing techno junkies with everything their hearts desire, usually for a “reasonable” fee, as is often the case with any Microsoft idea.
The Olympic broadcasting proposal does hold great merit however, with Akamai spokesperson Bill Wheaton stating they are excited and anxious for the Olympics to begin to they can get down to work on being part of such a large project that will benefit so many users worldwide. His enthusiasm shows Akamai’s desire to make sure this partnership succeeds in order to bring live streaming video of the Olympics to users all over the world.