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Site title

MarketBridge | Sales and Marketing Professional Services Firm | Marketing Solutions, Customer Acquisition, B-to-B Sales

Keywords

MarketBridge, sales consulting, marketing consulting, marketing consultants, sales consultants, marketing companies, digital marketing agency, cloud marketing, channel marketing, partner marketing, b2b marketing, b2b sales, routes to market, channel strat

Description

MarketBridge is a leading global provider of technology-enabled sales and marketing methodologies and solutions for Fortune 1000 and emerging growth companies. The firm offers the following methodologies: MarketBluePrint, RevenueEngines, and DemandAnalyti

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<meta name="keywords" content="MarketBridge, sales consulting, marketing consulting, marketing consultants, sales consultants, marketing companies, digital marketing agency, cloud marketing, channel marketing, partner marketing, b2b marketing, b2b sales, routes to market, channel strategy, go to market strategy, go-to-market strategy, go to market strategies, go-to-market strategies, marketing analytics, marketing measurement, marketing performance, digital strategy, marketblueprint, revenueengine, demandanalytics" /><meta name="description" content="MarketBridge is a leading global provider of technology-enabled sales and marketing methodologies and solutions for Fortune 1000 and emerging growth companies. The firm offers the following methodologies: MarketBluePrint, RevenueEngines, and DemandAnalytics. We work closely with CEOs and their senior Marketing and Sales leaders to solve their toughest business challenges and create scalable, sustainable competitive advantage." /></head>
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                <div id='headerLogo'><a>MarketBridge</a></div>


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                    <ul><li><a href="/en/global/contact/">Contact</a></li><li><a href="/en/global/careers/">Careers</a></li><li><a href="/en/global/about/">About</a></li><li><a href="/en/">Home</a></li></ul>

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    <li id='navMainLi0'><a href='/en/strategy-and-planning/'>Strategy & Planning | MarketBlueprint</a></li><li id='navMainLi1'><a href='/en/marketing-and-demand/'>Marketing & Demand | RevenueEngines</a></li><li id='navMainLi2'><a href='/en/reporting-and-analytics/'>Reporting & Analytics | DemandAnalytics</a></li><li id='navMainLi3'><a href='/en/viewpoints/'>Viewpoints</a></li>
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                        <a href="/en/global/about/news/2012/marketbridge-solution-launch/">
                            <img src="/~/media/Images/Old Images/DarkBottom4_WPs_Cases_Events_PR_GETTY_200213603001.ashx" alt="Breaking News" width="930" height="301" />
                            <h1>MarketBridge Announces New Solutions </h1>
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        <p>Building on over a decade of global client success, MarketBridge has launched three core offerings to accelerate client revenue growth. Click to read more.</p>

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                        <a href="http://go.market-bridge.com/RE-CaseStudy_.html">
                            <img src="/~/media/Images/RevenueEngines/930x300px_RE3.ashx" alt="MarketBridge RevenueEngines DRM" width="930" height="300" />
                            <h1>Create Active Online Communties</h1>
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        <p>Explore how MarketBridge implemented an engagement program for a leading Insurance company which recruited over 250,000 members to date  Click to read more.</p>

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                        <a href="http://go.market-bridge.com/MB-112011-CloudTippingPoint_Registration.html">
                            <img src="/~/media/Images/MarketBlueprint/930x300px_BP2.ashx" alt="MarketBridge MarketBlueprint" width="930" height="300" />
                            <h1>Webinar Recording - The Cloud Tipping Point</h1>
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        <p>Learn 5 critical go-to-market actions for an effective cloud-driven process, and how cloud computing will impact businesses today and in the future. Click here to view this recorded presentation.</p>

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                        <a href="http://go.market-bridge.com/DA-112011-DirMarketing_Registation.html">
                            <img src="/~/media/Images/DemandAnalytics/930x300px_DA5.ashx" alt="MarketBridge DemandAnalytics" width="930" height="300" />
                            <h1>Building a World-Class Direct Marketing Analytics Function</h1>
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        <p>Our latest white paper outlines a roadmap for building a world class direct marketing analytics function.  Click to download.</p>

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            <h1>Next Webinar 3-15 - The Next Generation of Sales Enablement </h1>
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        <p>Everyone is talking about Sales Enablement these days, but no one is talking about how to improve it. Gone are the days of 50-page playbooks and briefcases full of glossy brochures still in their shrink wrap. In fact, according to a recent IDC report, over 40% of all marketing assets created are never used by sales teams, which results in a substantial waste of money.</p>
    <p>Join our <a href="/en/global/about/news/2012/marketbridge-wins-gold-stevie-award/">award-winning sales enablement thought leaders</a> to find out how to shift the paradigm of wasting money on tools and collateral that will never see the light of day, and build programs that will impact your bottom-line. <a href="http://go.market-bridge.com/NextGenSalesEnablement_Registration.html"><strong>Register now</strong></a>.</p>
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            <h1>News and Events</h1>
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          <span class="date">2012-01-24</span> <span class="source"></span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=810415&amp;userId=2047249&amp;agentId=446725&amp;type=3&amp;etype=USER_CREATED&amp;t=Birth+of+a+Social+Salesman&amp;rdt=1327430453469&amp;cdt=1327430280000&amp;cId=133700&amp;sn=&amp;cc=United+States&amp;surl=http%3A%2F%2Fwww.forbes.com&amp;an=Clicked+from+Archive%2C+Newsfeed%2C+or+Newsletter&amp;ue=bbelt@market-bridge.com&amp;url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fchristinecrandell%2F2012%2F01%2F23%2Fbirth-of-a-social-salesman%2F" target="_blank" title="">Birth of a Social Salesman</a>
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        <div class="ingress">Social business was born in marketing. The ability to listen, monitor and act on changing market sentiment is a powerful way for companies to better align with their current and future customers.  Social is touching every corner of organizations as profoundly as it has changed how we conduct much of our personal lives.  But there is one place where the benefits of embracing Social aren’t obvious, namely Sales.  It’s made Sales harder yet it’s also enabled greater focus.</div>
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          <span class="date">2012-01-11</span> <span class="source"></span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=784919&amp;userId=2047249&amp;agentId=446725&amp;type=3&amp;etype=USER_CREATED&amp;t=MasterCard+and+Microsoft+Team+Up+to+Empower+Small+Businesses&amp;rdt=1327430453469&amp;cdt=1326309660000&amp;cId=133700&amp;sn=&amp;cc=United+States&amp;surl=http%3A%2F%2Fnewsroom.mastercard.com&amp;an=Clicked+from+Archive%2C+Newsfeed%2C+or+Newsletter&amp;ue=bbelt@market-bridge.com&amp;url=http%3A%2F%2Fnewsroom.mastercard.com%2Fpress-releases%2Fmastercard-and-microsoft-team-up-to-empower-small-businesses%2F" target="_blank" title="">MasterCard and Microsoft Team Up to Empower Small Businesses</a>
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        <div class="ingress">MasterCard Worldwide and Microsoft Corp. today extended their ongoing commitment to deliver increased technology and payment services to small businesses, helping them succeed in today’s challenging business environment.</div>
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          <span class="date">2012-01-11</span> <span class="source"></span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=784909&amp;userId=2047249&amp;agentId=446725&amp;type=3&amp;etype=USER_CREATED&amp;t=10+Software+Industry+Predictions+For+2012&amp;rdt=1327430453470&amp;cdt=1326309540000&amp;cId=133700&amp;sn=&amp;cc=United+States&amp;surl=http%3A%2F%2Fwww.crn.com&amp;an=Clicked+from+Archive%2C+Newsfeed%2C+or+Newsletter&amp;ue=bbelt@market-bridge.com&amp;url=http%3A%2F%2Fwww.crn.com%2Fslide-shows%2Fapplications-os%2F232300843%2F10-software-industry-predictions-for-2012.htm%3Fpgno%3D1" target="_blank" title="">10 Software Industry Predictions For 2012</a>
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        <div class="ingress">Legal battles over patents, big acquisitions that will succeed and fail, exploding demand for mobile applications, and the fortunes of Windows 8 -- all provide fodder for our predictions for the software industry in 2012. </div>
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          <span class="date">2012-01-11</span> <span class="source"></span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=784901&amp;userId=2047249&amp;agentId=446725&amp;type=3&amp;etype=USER_CREATED&amp;t=Intel+Creates+New+Mobile+Communications+Group+For+Smartphones%2C+Tablets&amp;rdt=1327430453470&amp;cdt=1326309480000&amp;cId=133700&amp;sn=&amp;cc=United+States&amp;surl=http%3A%2F%2Fwww.crn.com&amp;an=Clicked+from+Archive%2C+Newsfeed%2C+or+Newsletter&amp;ue=bbelt@market-bridge.com&amp;url=http%3A%2F%2Fwww.crn.com%2Fnews%2Fcomponents-peripherals%2F232300623%2Fintel-creates-new-mobile-communications-group-for-smartphones-tablets.htm%3Bjsessionid%3D%2Br26sG6QCzICI9caySteGw**.ecappj03%3Fcid%3Dnl_crn" target="_blank" title="">Intel Creates New Mobile Communications Group For Smartphones, Tablets</a>
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        <div class="ingress">Intel (NSDQ:INTC) Thursday confirmed it will be reorganizing its mobile business unit to create a new Mobile Communications Group (MCG) that will focus on phones, tablets and other mobile devices.
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          <span class="date">2012-01-11</span> <span class="source"></span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=784895&amp;userId=2047249&amp;agentId=446725&amp;type=3&amp;etype=USER_CREATED&amp;t=NetBase%2C+SAP+partner+to+deliver+social+media+analytics&amp;rdt=1327430453470&amp;cdt=1326309360000&amp;cId=133700&amp;sn=&amp;cc=United+States&amp;surl=http%3A%2F%2Fwww.btobonline.com&amp;an=Clicked+from+Archive%2C+Newsfeed%2C+or+Newsletter&amp;ue=bbelt@market-bridge.com&amp;url=http%3A%2F%2Fwww.btobonline.com%2Farticle%2F20111212%2FSOCIAL05%2F312129992%2Fnetbase-sap-partner-to-deliver-social-media-analytics%3Futm_source%3Dsmm%26utm_medium%3Demail%26utm_content%3Deditorial%26utm_campaign%3Dsmm-clicks%23seenit" target="_blank" title="">NetBase, SAP partner to deliver social media analytics</a>
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        <div class="ingress">Mountain View, Calif.—Social media analytics company NetBase Solutions has partnered with business management software company SAP to resell NetBase's technology as SAP Social Media Analytics.</div>
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          <span class="date">2012-01-10</span> <span class="source">Global Business Hub - Boston.com</span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=1954798324&amp;userId=2047249&amp;agentId=2045432&amp;type=1&amp;s=174461&amp;url=http%3A%2F%2Fwww.boston.com%2Fbusiness%2Fblogs%2Fglobal-business-hub%2F2012%2F01%2F6_digital_marke.html" target="_blank" title="channel marketing#">6 Digital Marketing Trends to Watch in 2012</a>
        </div>
        <div class="ingress">The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.</div>
      </div>
      <div class="article">
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          <span class="date">2012-01-06</span> <span class="source">Forbes.com</span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=1949315556&amp;userId=2047249&amp;agentId=4586328&amp;type=1&amp;s=2692&amp;url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fmarketshare%2F2012%2F01%2F06%2Fcmo-predictions-for-2012-part-2-dell-diageo-saks-tory-burch-double-down-on-social-media%2F" target="_blank" title="Saks Fifth Avenue#">CMO Predictions for 2012 -- Part 2: Dell, Diageo, Saks, Tory Burch Double Down on Social Media</a>
        </div>
        <div class="ingress">We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King.</div>
      </div>
      <div class="article">
        <div>
          <span class="date">2011-12-06</span> <span class="source">Fixed Mobile Convergence</span></div>
        <div class="title">
          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=1905085176&amp;userId=2047249&amp;agentId=4586328&amp;type=1&amp;s=122774&amp;url=http%3A%2F%2Ffixed-mobile-convergence.tmcnet.com%2Fnews%2F2011%2F12%2F06%2F5975927.htm" target="_blank" title="Office Depot#">Top Corporate Executives and Government Officials to Provide Strategies for Strong Compliance Programs at the 2012 Dow Jones Global Compliance Symposium</a>
        </div>
        <div class="ingress">NEW YORK, Dec. 6, 2011 /PRNewswire via COMTEX/ -- The second annual Dow Jones Global Compliance Symposium (http://gcs.dowjones.com) - to be held March 27-28, 2012, at the Park Hyatt in Washington, D.</div>
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          <span class="date">2011-12-06</span> <span class="source">4-Traders</span></div>
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          <a href="http://service.meltwaternews.com/mnews/redirect.html?docId=1904885321&amp;userId=2047249&amp;agentId=4586328&amp;type=1&amp;s=153061&amp;url=http%3A%2F%2Fwww.4-traders.com%2FNEWS-CORP-CLS-B-13846%2Fnews%2FNEWS-CORP-CLS-B-Top-Corporate-Executives-and-Government-Officials-to-Provide-Strategies-for-Strong-C-13921872%2F" target="_blank" title="Office Depot#">NEWS CORP CLS B : Top Corporate Executives and Government Officials to Provide Strategies for Strong Compliance Programs at the 2012 Dow Jones Global Compliance Symposium</a>
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        <div class="ingress">NEW YORK, Dec. 6, 2011 /PRNewswire/ -- The second annual Dow Jones Global Compliance Symposium (http://gcs.dowjones.com) - to be held March 27-28, 2012, at the Park Hyatt in Washington, D.</div>
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