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<html>
<head>
<title>POPAI Awards Paris 2012</title>
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<td width="822" height="17"><img src="img12/en_tete_FR_1.gif" width="822" height="162" border="0" usemap="#Entete"></td>
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<td width="15" align="center">&nbsp;</td>
<td width="75" height="24" align="center" class="texte12_menu"><font color="#63197F">ACCUEIL</font></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="100" align="center" class="texte12_gras" ><a href="javascript:document.categories_F.submit();" class="cb12_menu">CONCOURS</a></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="62" align="center" ><a href="javascript:document.tarifs_F.submit();" class= cb12_menu>TARIFS</a></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="160" align="center" ><a href="javascript:document.reglement_F.submit();" class= cb12_menu>R&Egrave;GLEMENT 
OFFICIEL</a></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="70" align="center" ><a href="javascript:document.visiter_F.submit();" class= cb12_menu>VISITER</a></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="52" align="center" ><a href="javascript:document.jury_F.submit();" class= cb12_menu>JURY</a></td>
<td width="1" bgcolor="#FFFFFF"><img src="img12/spacer.gif" width="1" height="1"></td>
<td width="85" align="center" ><a href="javascript:document.contacts_F.submit();" class= cb12_menu>CONTACTS</a></td>
<td width="85" align="center" ><a href="welcome.php"><img src="img12/flag_GB.gif" width="40" height="17" border="0"></a></td>
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<map name="Entete" id="Entete">
<area shape="rect" coords="675,37,800,146" href="http://www.mpv-paris.com/" target="_blank">
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<td><a href="http://www.mpv-paris.com/?IdNode=7253&CodeMkg=POP" target="_blank"><img src="img12/visiter_le_concours_FR.gif" width="228" height="48" border="0"></a></td>
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<td width="552" align="center">&nbsp;</td>
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<tr> 
<td align="center" class="texte17bis">POPAI AWARDS PARIS 2012, c&#8217;est&nbsp;:</td>
</tr>
<tr> 
<td>&nbsp;</td>
</tr>
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<td align="center"> <table width="90%" border="0" cellspacing="0" cellpadding="0">
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<td width="24" height="20" align="center" valign="top" class="texte13">&#8226;</td>
<td valign="top" class="texte12"> <div align="justify"><span class="texte14">300 
projets</span>&nbsp;: PLV multiples, Eco-conception, Digital Media, Architecture 
et Agencement commercial, Technique et Innovation, Performance Carton et &Eacute;v&eacute;nementiel&nbsp;!<br>
</div></td>
</tr>
<tr> 
<td height="10" colspan="2" align="center" valign="top" class="texte13"><img src="img12/shim.gif" width="1" height="1"></td>
</tr>
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<td height="20" align="center" valign="top" class="texte13">&#8226;</td>
<td valign="top" class="texte12"> <div align="justify"><span class="texte14">14 
pays repr&eacute;sent&eacute;s</span> : Allemagne, Espagne, France, Gr&egrave;ce, 
Italie, Japon, Maroc, Pays-Bas, Pologne, Roumanie, Royaume-Uni, Russie, Suisse, 
Tch&eacute;quie.</div></td>
</tr>
</table></td>
</tr>
<tr> 
<td height="50" align="center" valign="middle"><a href="javascript:document.jury_F.submit();"><img src="img12/bn_jury_2011.gif" width="203" height="36" border="0"></a></td>
</tr>
<tr> 
<td height="50" align="center" valign="middle"><img src="img12/visuel_scan2.gif" width="300" height="131"></td>
</tr>
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<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
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<td height="50" align="center" valign="middle"><img src="img12/montage_public.jpg" width="540" height="354"></td>
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</td>
<td width="220" valign="top"> <table width="205" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td align="right"><a href="javascript:document.textes_POPAI_F.submit();"><img src="img12/bn_concours_vu_par_popai_2.gif" width="205" height="110" border="0"></a></td>
</tr>
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<td align="center"><img src="img12/davidoff.jpg" width="104" height="260"></td>
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<td height="42" align="center" valign="top" bgcolor="#F9F9FB" class="texte12"><i><b>Grand 
prix <br>
de la cr&eacute;ation 2011</b></i></td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF" > 
<td height="25" valign="top" bgcolor="#F9F9FB">&#8220;DAVIDOFF CHAMPION&#8221;</td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF"> 
<td height="30" valign="top" bgcolor="#F9F9FB" class="texte11">Producteur : GIOVANARDI</td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF"> 
<td height="20" align="center" valign="top" bgcolor="#F9F9FB"><a href="http://www.popaiawards.com/galerie_2011/awards.htm" target="_blank"><img src="img12/bn_galerie.gif" width="203" height="36" border="0"></a></td>
</tr>
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</td>
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<tr> 
<td align="right">&nbsp;</td>
</tr>
<tr> 
<td align="center"> <table width="760" border="0" cellpadding="0" cellspacing="1" bgcolor="#DDDDDD">
<tr> 
<td width="100%" bgcolor="#F8F8FA"> <table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td width="100%" height="22" align="center" bgcolor="#D2D3DD" class="texte16"><font color="#63197F"><b>Actualit&eacute;s</b></font></td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF"> 
<td align="center" bgcolor="#E7E7EF"> <table width="95%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td width="100%" height="20" class="texte16"><img src="img12/shim.gif" width="1" height="1"> 
</td>
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<td align="center"> <table width="70%" border="0" cellpadding="0" cellspacing="0">
<tr align="center"> 
<td width="69%" class="texte18"><font color="#63197F">La conf&eacute;rence de 
presse du salon</font> </td>
<td width="31%"><img src="img12/h1_img.gif" width="130" height="14"></td>
</tr>
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<td height="20">&nbsp;</td>
</tr>
<tr> 
<td><table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td width="28%" valign="top"><img src="img12/conference_presse.jpg" width="200" height="818"></td>
<td width="2%">&nbsp;</td>
<td width="70%"> <table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td class="texte13"> <div align="justify"><i>Le 20 janvier dernier, au sein du 
concept store Foncier Home en plein c&#339;ur de Paris, MPV pr&eacute;sentait 
sa conf&eacute;rence de presse. L'occasion bien s&ucirc;r de pr&eacute;senter 
le salon, mais surtout de faire un point sur l'actualit&eacute; gr&acirc;ce aux 
interventions &eacute;clair&eacute;es des professionnels du march&eacute;. </i></div></td>
</tr>
<tr> 
<td>&nbsp;</td>
</tr>
<tr> 
<td><div align="justify"><b>Brune JULLIEN</b> : Directrice du Salon Marketing 
Point de Vente, Reed Expositions France.</div></td>
</tr>
<tr> 
<td height="5"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td class="texte13"> <div align="center"><i>&laquo; Introduction et pr&eacute;sentation 
du salon MPV 2012 &raquo; </i></div></td>
</tr>
<tr> 
<td height="20" align="center"> <img src="img12/shim_gris_fonce.gif" width="480" height="1"></td>
</tr>
<tr> 
<td><div align="justify"><b>Damien PETIT </b>: Directeur conseil au sein de Digiperformance, 
cabinet conseil en strat&eacute;gie marketing digital.</div></td>
</tr>
<tr> 
<td height="5"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td><div align="center"><i>&laquo; Le parcours num&eacute;rique du consommateur 
<br>
et l&#8217;optimisation du digital sur le point de vente. &raquo;</i></div></td>
</tr>
<tr> 
<td height="20" align="center"> <img src="img12/shim_gris_fonce.gif" width="480" height="1"></td>
</tr>
<tr> 
<td><div align="justify"><b>Jean-Marc MEGNIN</b> : Directeur de Faircom Activation, 
p&ocirc;le d&eacute;di&eacute; au Shopper &amp; Retail Marketing de Faircom Paris, 
Groupe Faircom.</div></td>
</tr>
<tr> 
<td height="5"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td><div align="center"><i>&laquo; L&#8217;av&egrave;nement du magasin connect&eacute;, 
cons&eacute;quence de l&#8217;influence des nouvelles technologies sur le comportement 
shopper &raquo;</i></div></td>
</tr>
<tr> 
<td height="20" align="center"> <img src="img12/shim_gris_fonce.gif" width="480" height="1"></td>
</tr>
<tr> 
<td><b>Bertrand ESCLASSE</b> : Directeur associ&eacute;, Design Day.</td>
</tr>
<tr> 
<td height="5"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td><div align="center"><i>&laquo; Nouvelles inspirations design pour l&#8217;architecture 
de commerce &raquo;</i></div></td>
</tr>
<tr> 
<td height="20" align="center"> <img src="img12/shim_gris_fonce.gif" width="480" height="1"></td>
</tr>
<tr> 
<td><b>Pierre-Alain WEILL</b> : Pr&eacute;sident de la commission Salon MPV au 
POPAI France et directeur g&eacute;n&eacute;ral du Groupe Weillrobert. </td>
</tr>
<tr> 
<td height="5"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td><div align="center"><i>&laquo; Conclusions g&eacute;n&eacute;rales &raquo;</i></div></td>
</tr>
<tr> 
<td height="20" align="center"> <img src="img12/shim_gris_fonce.gif" width="480" height="1"></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''En 2020, le commerce sera enti&egrave;rement 
digital et connect&eacute; !'' </i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''Une marque cr&eacute;e un univers sp&eacute;cifique 
et imm&eacute;diatement attribuable,<br>
&agrave; retranscrire dans les points de vente.''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''La puissance d'un concept est li&eacute;e 
&agrave; son analyse du march&eacute;<br>
et &agrave; sa coh&eacute;rence.''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''Une &eacute;tude &quot;onsite&quot; visiteurs/shoppers 
Digital pr&eacute;vue sur le salon.''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''...le m&eacute;dia interactif en pleine 
explosion...''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''25% des possesseurs de smartphones<br>
pr&ecirc;ts &agrave; faire leurs achats via mobile.''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''Le &quot;magasin&quot; physique connect&eacute;, 
cr&eacute;ateur de valeur<br>
et seule alternative &agrave; l'&eacute;rosion client&egrave;le vs web et web 
mobile.''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''Appli + web + rs + magasin + vendeurs 
+ services = le magasin 3.0''</i></td>
</tr>
<tr> 
<td height="10"><img src="img12/spacer.gif" width="1" height="1"></td>
</tr>
<tr> 
<td align="center" class="texte13"><i>''Le salon sera le reflet d'un march&eacute; 
mature.''</i></td>
</tr>
<tr> 
<td align="center" class="texte13">&nbsp;</td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
<tr> 
<td align="center">&nbsp;</td>
</tr>
<tr> 
<td align="center"> <table width="760" border="0" cellpadding="0" cellspacing="1" bgcolor="#DDDDDD">
<tr> 
<td width="100%" bgcolor="#F8F8FA"> <table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td width="100%" height="35" align="center" class="texte18"><font color="#333333"><b>Partenaires</b></font></td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF"> 
<td align="center" bgcolor="#F9F9FB"><br>
<img src="img12/partenaires_2012.gif" width="524" height="746"></td>
</tr>
<tr align="center" valign="middle" bgcolor="#FFFFFF"> 
<td align="right" valign="top" bgcolor="#F9F9FB">&nbsp;</td>
</tr>
</table></td>
</tr>
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</tr>
<tr> 
<td align="right">&nbsp;</td>
</tr>
<tr> 
<td align="right"><table width="97%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td align="center"><a href="categories_F.php#PRESSE"><img src="img12/bn_presse_awards.gif" width="310" height="38" border="0"></a></td>
</tr>
</table></td>
</tr>
<tr> 
<td align="right">&nbsp;</td>
</tr>
<tr> 
<td align="right"><table width="100%" border="0" cellspacing="0" cellpadding="0">
<tr> 
<td align="center" class="texte12"><b>La communaut&eacute; MPV - POPAI AWARDS 
PARIS : Suivez nous en temps r&eacute;el ! </b></td>
</tr>
<tr> 
<td>&nbsp;</td>
</tr>
<tr> 
<td align="center"> <table width="26%" border="0" cellspacing="0" cellpadding="0">
<tr align="center"> 
<td><a href="http://www.facebook.com/mpvparis" target="_blank"><img src="img12/facebook.png" width="40" height="40" border="0"></a></td>
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<td width="156"><a href="mailto:?subject=Je%20te%20recommande%20ce%20site&body=http://www.popaiawards.com" class="cb11_normal">Recommander

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    France

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