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Resources at Hot Text -- Web Writing that Works
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| webwritingthatworks.com | IN | NS | 14400 | kitsune.swcp.com |
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<title>Resources at Hot Text -- Web Writing that Works</title>
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<meta description="Free research and guidelines on writing Web content. Job aid, user manifesto, personalize honestly, persuading miche markets, evaluating content, improving faqs and help, training writers, text clean up. Site covers customer assistance, FAQs, Help, marketing communication, press releases, news articles, weblogs, webzine features, web resumes, freelance web writing, and web editing. Based on research into usability, reading comprehension, interface design, and writing effectiveness, this site gives practical tips for real writers, synthesized and given a personal spin by two professional web writers and editors, Jonathan and Lisa Price.">
<meta keywords="Writing, web, job aid, user manifesto, hot text, guidelines, rants, patterns, poems, hypertext, services, blog, xml, personalize, honest, evaluate, content, help, faq">
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<tr>
<td valign="top" align="center" height="36" width="554">
<p align="left">
<font face="Verdana" style="font-size: 28; font-weight:700" color="#FF0000">Web
Writing That Works!</font></td>
<td align="left" width="258">
<p align="right">
<font face="Verdana" size="1" color="#FF0000">
A Project of<br>
The Communication
Circle</font></td>
</tr>
</table>
<table border="0" cellpadding="3" cellspacing="3" style="border-collapse: collapse" bordercolor="#111111" bordercolorlight="#808080" bordercolordark="#808080">
<tr>
<td width="64"><b>
<font face="Tahoma" color="#FFFFFF">
<a style="text-decoration: none" href="BGuide.htm">
<font color="#808080" style="font-size: 9pt">Guidelines</font></a></font></b></td>
<td width="38" bordercolor="#808080" bordercolorlight="#808080" bordercolordark="#808080"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BRant.htm" style="text-decoration: none"><font color="#808080">Rants</font></a></font></b></td>
<td width="54"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BPatterns.htm" style="text-decoration: none">
<font color="#808080">Patterns</font></a></font></b></td>
<td width="42"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BPoems.htm" style="text-decoration: none"><font color="#808080">Poems</font></a></font></b></td>
<td width="54">
<b>
<a style="text-decoration: none" href="BServices.htm">
<font face="Tahoma" color="#808080" style="font-size: 9pt">Services</font></a></b></td>
<td width="52" height="5"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BClasses.htm" style="text-decoration: none">
<font color="#808080">Classes</font></a></font></b></td>
<td width="40"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BPress.htm" style="text-decoration: none"><font color="#808080">Press</font></a></font></b></td>
<td width="34"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BBlog.htm" style="text-decoration: none"><font color="#808080">Blog</font></a></font></b></td>
<td width="60"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BResources.htm" style="text-decoration: none">
<font color="#808080">Resources</font></a></font></b></td>
<td width="58"><b>
<font face="Tahoma" color="#808080" style="font-size: 9pt">
<a href="BAboutUs.htm" style="text-decoration: none">
<font color="#808080">About Us</font></a></font></b></td>
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<a href="BSiteMap.htm" style="text-decoration: none">
<font color="#808080">Site Map</font></a></font></b></td>
</tr>
</table>
<table border="0" cellpadding="3" cellspacing="3" style="border-collapse: collapse" bordercolor="#FF0000" width="669">
<tr>
<td width="631">
<p align="left"><font face="Tahoma" size="2" color="#FF0000">Ideas and services for
web writers, editors, and content managers</font></td>
</tr>
</table>
<div align="left">
<table border="0" cellpadding="4" cellspacing="4" style="border-collapse: collapse" bordercolor="#111111" width="652" align="left" height="1022">
<tr>
<td width="266" align="left" valign="top" height="241">
<a href="CServEVAL.htm"><img border="0" src="HTnewdesignEvaluate.gif" width="180" height="222"></a></td>
<td width="313" align="left" valign="top" height="241">
<a href="CPOEMSXanadu.htm">
<img border="0" src="HTKublaAD.gif" width="180" height="222"></a></td>
<td width="275" align="left" valign="top" height="241">
<a href="CServTRAIN.htm"><img border="0" src="HTnewdesignTrain.gif" width="180" height="222"></a></td>
<td width="314" align="left" valign="top" height="241">
<img border="0" src="../HTNewdesignPick.gif" width="66" height="222"></td>
</tr>
<tr>
<td width="266" align="left" valign="top" height="223">
<a href="BServices.htm"><img border="0" src="HTnewdesignEmerg.gif" width="180" height="222"></a></td>
<td width="313" align="left" valign="top" height="223">
<a href="CServWRITING.htm"><img border="0" src="HTnewdesignClean.gif" width="180" height="222"></a></td>
<td width="275" align="left" valign="top" height="223">
<a href="CPATTERNembedded.htm"><img border="0" src="HTnewdesignRx.gif" width="180" height="222"></a></td>
<td width="314" align="left" valign="top" height="223">
<img border="0" src="../HTNewdesignAny.gif" width="66" height="222"></td>
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<tr>
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</td>
<td width="313" align="left" valign="top" height="1">
</td>
<td width="275" align="left" valign="top" height="1">
</td>
<td width="314" align="left" valign="top" height="1">
</td>
</tr>
<tr>
<td width="266" align="left" valign="top" height="345" bordercolor="#FF0000">
<font face="Bauhaus Medium">
<font color="#000000">
<a style="text-decoration: none" href="CGuideJOBAID.htm"><span style="background-color: #FFFF00">
<font color="#000000">New! </font>
</span><b><font color="#000000">Our Job Aid</font></b></a></font>!</font><font face="Tahoma" size="2"><br>
A complete list of our <u><font color="#0000FF">
<a href="CGuideJOBAID.htm">guidelines</a></font></u>.
The gist of our recommendations on web writing that works. <br>
How to be brief, scannable, chunky, and easy to
understand. <br>
How to write linktext, and menus. <br>
Get the details. Diagrams, examples, research, and audience
fit, appear in each <a href="BGuide.htm">guideline</a>.</font></td>
<td width="313" align="left" valign="top" height="345" bordercolor="#FF0000">
<font face="Bauhaus Medium"><span style="font-weight: 700">
<a style="text-decoration: none" href="BRant.htm"><font color="#000000">
Raving about web text</font></a></span></font><font face="Bauhaus Medium" size="2"><br>
</font><font face="Tahoma" size="2">Why we think you ought to talk like
a <b>human being</b>, even when you represent a large corporation or
organization. <br>
Why we're glad to wave goodbye to documents, and
welcome <b>objects</b>. <br>
Why attention is key when you write web text. <br>
We ramble, we pull in research, we make the case
for changing the way we write for the web. Indulge our
<a href="BRant.htm">rants</a>.</font><p>
<a href="CPRESS02.htm"><img border="0" src="HTnewdesignBook.jpg" width="180" height="223"></a></td>
<td width="275" align="left" valign="top" height="345" bordercolor="#FF0000">
<font face="Bauhaus Medium"><span style="font-weight: 700">
<a style="text-decoration: none" href="BPatterns.htm">
<font color="#000000">Working with patterns</font></a></span></font><font face="Tahoma" size="2"><br>
We must work within consistent, formally defined structures when we
write in a content management system, using XML. That's good. Here are
models for a wide range of <a href="CPATTERNGenres.htm">genres</a>. </font>
<ul>
<li><font face="Tahoma" size="2">We think you can do a better job with
the lowly FAQ, if you work consciously with a
<a href="CPATTERNfaqs.htm">model</a>. </font></li>
<li><font face="Tahoma" size="2">Plan your labels, too, embedding
<a href="CPATTERNembedded.htm">customer assistance</a>. </font></li>
<li><font face="Tahoma" size="2">Create step-by-step instructions that
any fool can <a href="CPATTERNprocedures.htm">follow</a>.</font></li>
</ul>
</td>
<td width="314" align="left" valign="top" height="345" bgcolor="#FFFF00">
<p align="center"><b><font size="2" face="Verdana">
<span style="background-color: #FFFF00">Key <br>
Ideas</span></font></b></td>
</tr>
<tr>
<td align="left" valign="top" colspan="4" bordercolor="#C0C0C0" height="153">
<p align="center"><font face="Verdana" size="1" color="#0000FF">
<a href="index.htm" style="text-decoration: none; font-weight: 700">
<font color="#000000">Home</font></a> |
<a href="BGuide.htm" style="text-decoration: none">Guidelines</a> |
<a href="BRant.htm" style="text-decoration: none">Rants</a> |
<a href="BPatterns.htm" style="text-decoration: none">Patterns</a> |
<a href="BPoems.htm" style="text-decoration: none">Poems</a> |
<a href="BServices.htm" style="text-decoration: none">Services</a> |
<a href="BClasses.htm" style="text-decoration: none">Classes</a> |
<a href="BPress.htm" style="text-decoration: none">Press</a> |
<a href="BBlog.htm" style="text-decoration: none">Blog</a> | <br>
<a href="BResources.htm" style="text-decoration: none">Resources</a> |
<a href="BAboutUs.htm" style="text-decoration: none">About Us</a> |
<a href="BSiteMap.htm" style="text-decoration: none">Site Map</a></font></p>
<p align="center"><font face="Tahoma" color="#FF0000" size="1"><b>Web
Writing that Works!</b></font><font color="#000000" size="1"><font face="Tahoma"><br>
</font><a href="http://www.WebWritingThatWorks.com"><font face="Tahoma">http://www.WebWritingThatWorks.com<br>
</font></a><font face="Tahoma">